Member Mailing #259: An Evolving Tension Between Data and Context in AVOD (*Updated*)

With Upfronts and Newfronts coming soon, legacy media company AVODs must navigate savvier ad buyers

Updated to include Aram Zucker-Scharff’s current title as Director for Ad Engineering in The Washington Post’s Research, Experimentation and Development groups.

Key Takeaways:

• There is a looming problem for the AVOD and Connected TV marketplaces: the demand is growing for addressable advertising, but addressable advertising is often “black boxes inside b…