Addendum to Member Mailing #264: Amazon Prime, Hulu & Personalization
The unique market advantages of the Amazon Prime & Disney bundles
I mentioned personalization briefly in yesterday’s mailing. I did not expand on it because it did not fit into the argument as constructed. But, it does offer some helpful insights as an addendum.
Personalized recommendations in the User Interface are what make Amazon Prime and Hulu unusually well-positioned for converting subscribers into viewers. Beca…