"Off the hook" results for this year's Upfronts, but AVOD CPMs were punished, and the advantages of first-party data and scale may lie outside of media mergers
Member Mailing #271: AVOD after the 2021 Upfronts
Member Mailing #271: AVOD after the 2021…
Member Mailing #271: AVOD after the 2021 Upfronts
"Off the hook" results for this year's Upfronts, but AVOD CPMs were punished, and the advantages of first-party data and scale may lie outside of media mergers