Netflix ($NFLX), Gaming and "Change" in Streaming Marketing
How online gaming helps to explain the power of Netflix's marketing strategy for streaming, and offers surprising insights, too
My original plan for last week was to wade a little deeper into the overlap between streaming and gaming. The gist of the idea came from a Too Much TV Newsletter from Rick Ellis comparing Netflix to Fortnite:
My 15-year-old son plays the Battle Royale game Fortnite. At its core, Fortnite isn't all that different that a lot of other games with similar con…