Member Mailing #211: Rethinking how churn rate is defined in OTT Streaming Services

Rethinking the split between DTC-model growth & churn story, and the MVPD -model growth & churn story for OTT streaming services

Building upon something I wrote last week:

My default when writing about direct to consumer models is to focus heavily on the variables of growth and churn. Churn is “the single metric that determines the success of your subscription service”, according to Venrock’s David Pakman. 

But, for all streaming services, growth is the only metric they share and t…