Thinking through Roku's negotiation with HBO Max

As a David relative to AT&T's Goliath, Roku is surely punching above its weight in this standoff. But is it really?

This week I want to dive into a question that has been bothering me: it is clear that Amazon has the type of market power to comfortably not distribute HBO Max. But why does Roku have such a strong market position to also say no Does it even have that market position? 

The simple answer is, yes, because it has 39.8MM active accounts, it currently dominat…