Member Mailing #252: Coopetition and Original Content Strategies in Streaming
Why Coopetition outcomes are best for SVODs, Amazon and Roku, but offer inherent disadvantages to emerging legacy media AVODs
The term “Coopetition” (pronounced “co·op·e·ti·tion”, or co-opetition) popped up when I was writing about Amazon in last Friday’s Mic Drop, “We know more about IMDb TV than Amazon Prime Video”:
Amazon’s closest competitor is Roku with its Roku Channel, reaching 51.2MM accounts. But, they are more engaged in coopetition than competition (meaning, collabo…