Member Mailing #271: AVOD after the 2021 Upfronts
"Off the hook" results for this year's Upfronts, but AVOD CPMs were punished, and the advantages of first-party data and scale may lie outside of media mergers
Ad sales rates are up after Upfronts but primetime audiences are down and therefore primetime ad volume is down.
In theory, addressable connected TV and streaming inventory at higher CPMs should be making up for the shortfalls in revenue from lower primetime inventory.
The only open question is whether media companies seeking more scale unde…