Member Mailing #270: First-Party vs. Third Party "Aggregator 2.0" Bundles

The recent Outside+ bundle from active lifestyle publisher Outside highlights some real challenges for streaming services offering first-party “aggregator 2.0” bundles

Key Takeaways

  • With the Amazon Fire-Peacock distribution deal, every legacy media streaming service has now signed a Co-opetition agreement

  • But, instead we are seeing more chatter about an “aggregator 2.0” bundles, which bundle streaming with gaming, music, shopping, etc.

  • There are two types of “aggregator 2.0” bundles: those that offer first-party services…

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