As churn becomes of greater concern to streaming services, increased content budgets & bundles may not solve for it
Andrew A Rosen
The stories and trends in OTT streaming you *need* to know for this morning & the week ahead
Andrew A Rosen
What Nielsen's new "The Gauge" tells us about the future of bundling
Andrew A Rosen
WarnerMedia's distribution strategy focuses on word-of-mouth with Latino audiences, and looks well past opening weekend box office to HBO Max success
Andrew A Rosen
The stories and trends in OTT streaming you *need* to know for this morning & the week ahead
Andrew A Rosen
How The PARQOR Hypothesis & Malcom Gladwell's "Hush Puppy Boom" case study help to explain Netflix's new commerce strategy
Andrew A Rosen
“Aggregator 2.0” bundles & Apple's bundle of TV+ with Arcade are the standards, but no one yet seems to have a vision for how these bundles will succee…
Andrew A Rosen
The stories and trends in OTT streaming you *need* to know for this morning & the week ahead
Andrew A Rosen
Also, a new PARQOR.com for the Five Frameworks
Andrew A Rosen
But, it is not clear how one plus one will equal three for MGM content within Amazon’s streaming ecosystem or for HBO Max & discovery+ within Warner Br…
Andrew A Rosen
The stories and trends in OTT streaming you *need* to know for this morning & the week ahead
Andrew A Rosen
The unique market advantages of the Amazon Prime & Disney bundles
Andrew A Rosen